Somese Baltic / Design

Full range of design services.
Corporate style that fits company values, user-friendly website design, advertising materials that are pleasant to the eye and meet campaign goals are only part of the design services we provide!

Corporate style
Corporate identity is company essence, which without words reveals and preserves the first impression of the company.
Corporate identity is a combination of all means of communication that reflect company's values and individuality. Read more
Product and service style
Skillfully created design not only attracts attention, it has to demonstrate the product's functionality and specific technological properties. Read more
Print design
Graphic design – be it a large catalog or just a flyer, is equally important and taken seriously.
Developing graphic solution that would serve to accurately convey the desired communication always requires a personal approach. Read more
Web design
Digital design is fundamentally different from print design.
A web designer must understand the basic principles of web design, know how a website or the simplest banner is built and understand how the user will perceive it.
In the digital environment, ease of use and easy-to-grasp content are key figures. Read more

The corporate identity equation

1

Brand or logo sketches
Any design begins with sketches - one or more. If you are clear about what you want to express, we quickly get on the right track and often the first sketch is the right one.
We would love to get to know you! In this process, we will get to know your company and brand to create the appropriate solution.
2

Defining graphic style and elements
Only after the complete development of the logo, we create the rest of the elements – color palette, fonts, illustrations and print advertising elements, examples, as well as online communication elements up to the design of website and graphic conditions of online advertising. At this stage everything necessary for your company and team work is created.

1

Let's get acquainted with you
Before we start creating an appealing design, it is necessary to understand where it stands in the market. What is the target audience? How does your solution differ from competitors? What are its most important and best features?
2

Research
Before the design goes to fight for the attention of the consumer, it is necessary to understand - what awaits us. Competitors' packaging, their characteristic features are studied and, and at this stage it’s clarified how you want your product/service to be seen by the consumer.
3

Strategy and sketches
Now strategic planning is done and idea is created based on your wishes and market insights. An idea from which the design grows into sketches.
Now design can be created and a justified selection of elements is made - because we know exactly why this design will make the consumer choose your product/service.
4

Creation of product/service design
We develop your chosen sketch to a finished design - we combine your point of view and comments, all the studies of the development process, consumer psychology and basic principles of design.

1

The aim, target audience and placement
What do you want to achieve - to sell a product, increase company or brand awareness, share news, explain a complicated process in brief and easy way?
Who will receive and use the end material? Where will it be placed and for how long?
In order to make a suitable design that will suit its purpose and make a good impression, these important factors must be taken into account. This will affect not only the design, but also the further production process and costs.
2

Sketches
In order for the end result to clearly relate to your company and brand, we take most important design elements into account – logo, defined colors, icons, symbols, etc. elements.
As they say – 3 is a charm. We prepare up to 3 different design sketches from which one that is chosen by you will be developed to end solution.
3

Print file
Print file is prepared for final approved design according to print house specifications. If needed we prepare the print specification and deliver together with the print file and open design file that further you are free to use as you wish.

1

The aim and target audience
What is the purpose of website, game, app or banner? Inform, entertain or educate? Do you want to raise brand awareness, introduce a new product, or promote product sales?
Who will use the created solution? How to make it more user-friendly for target audience?
2

Sketches
In order to visually associate the solution with your brand, the logo/s, color palette and other visual elements of your brand must be available in this process.
Remember - the sketches will be made taking into account the basic principles of the WEB, which we will explain when presenting sketches.
3

Final design file
Approved sketch is finalized and an open design file is delivered. If agreed with specification for further usage. The design file is delivered arranged for easy further usage to easy navigate through the file. We do respect programmers and other designers.